Quantitative or Qualitative Perspectives?: Which one is best to have for social media research for public relations professionals?

Social media measurement is indeed a hot topic among the public relations community.  Professionals and researchers are actively searching for ways to collect and observe what is occuring in the social media realm in terms of key messages, tweets, sharing information and visual communications (ex. videos and pictures) with others.  Read more…

The Ugly Truth about Web 2.0: Young politicians the first to learn the consequences for past pictures and postings on Social Media

It appears that more people are becoming increasingly concerned about how they are presenting themselves online.  Many articles have discussed the position to take in managing your reputation proactively online by monitoring what others say about you, what you have presented online on several social media sites, etc.  The list Read more…