I did something that I used to do pretty much all the time this time of the year. But, this was my very first one since February 2020. What am I talking about? I am talking about attending an in-person conference! I was able to spend the weekend in West Virginia at the Integrate conference, one that I have been going to pretty much every year since 2010 (!!!) It has taken over two years Read more…
The semester has come to the finish line. Papers graded. Presentations conducted. Students celebrating the start of their summer, where others are venturing off to graduation and starting their next chapter in their lives. This semester (and academic year!) has been a whirlwind of excitement, adventures, and new lessons learned. This also marks the 10th year I have been teaching at the University of Louisville. It is truly amazing because it really feels like I Read more…
Yep, that’s me – you may be wondering about how I got into this situation. Don’t worry, I am going to tell you! Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. As you can imagine, the past 24hrs+ have been a whirlwind of answering emails, DMs, responding to Read more…
One of the things that I have always tried to do in my classes is experiment and explore new ways to teach students valuable, marketable, and current skills they need to be successful in the workplace. This is especially true when it comes to social media, as the industry continues to change and evolve each and every day. My social media class has some standard assignments that are always incorporated (ex. personal brand assignment, strategic Read more…
The Super Bowl has come and gone, and of course we are going to see a lot of takes and insights on what worked, and what didn’t, related to what brands did for their commercials. I am going to take a slightly different approach and focus on what the brands did (but most cases didn’t) do on social media. Celebrities >>>>> Social Media Creators. This is something I was surprised to see. We saw a Read more…