Karen’s PR & Social Media Blog

See it! —– Believe it! —– Deal with it!   

March 10, 2012

readings in social media and pr for 10 march 2012

Background for my last interview

Here is what I am reading today:

“Apple raised the curtains on its latest star products — a new iPad and a new Apple TV — in San Francisco on Wednesday morning after months of heavy speculation.

CEO Tim Cook and marketing chief Phil Schiller unveiled the products on stage at Yerba Buena Center for the Arts, where Mashable editors Lance Ulanoff and Chris Taylor are blogging and photographing everything they hear and see.The new 9.7-inch iPad has 2048 x 1536-pixel retina display, 5-megapixel camera (with the same optics sensor from the iPhone 4S) and 1080p video recording. It is available March 16 in black and white, powered by A5X chip (with quad-core graphics) and supports 4G LTE networks. It’s 9.4 millimeters thick and 1.4 pounds.”

“Whether your company is active on social media, your employees probably are.  So you should have a policy.  Over the course of the last few years I have been involved in writing and reviewing a lot of social media policies around the world.  It is becoming clear that social media policies have some kind of anatomy.

Of course, there is not a “one size fits all” solution since every company has its own needs and wants.  I would like to share with you what I am seeing as best practice components in social media policies.”

“A growing audience and a powerful search engine are two reasons that Google+ is becoming a useful social network for brands. This infographic shows how to use the network to benefit your business.

With 90 million users on Google+, the social network is still behind Facebook’s 845 million monthly active users, but the Google+ audience seems to be loyal. Sixty percent of them log in every day, compared to the 20 percent of users who log in daily on Twitter.”

“Last month, attorney and photographer Kirsten Kowalski deleted her Pinterest inspiration boards.

In her blog post about her decision, Kowalski explained that the site’s terms of use stipulate that people who pin photos to the site agree that they are the owners of the photos or have permission from the owners to post them. The terms go on to say, in all caps, “You acknowledge and agree that, to the maximum extent permitted by law, the entire risk arising out of your access to and use of the site, application, services and site content remains with you.”

Those stipulations are troubling, attorneys say. Shy of following Kowalski’s lead and deleting your page, though, the most that users can do is to be as careful as possible.”

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