'taking it up to the next 'LAYAR' in social media!
Here’s what we are reading today:
“From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can improve conversion rates and help achieve your business goals.”
“Augmented reality leader Layar just took its system to a whole new level by installing a real-world object recognition protocol that’s a little like Google’s Goggles. In one swoop it may have turned AR apps from intriguing, inspiring, and occasionally useful toys into serious tools for information discovery and, of course, advertising. Let’s call it hacking the real world.”
“The social media world moves fast. With new tools and trends emerging constantly, it can be difficult to focus on just one to master it for maximum business benefit. Google+ may currently be the talk of the town, but don’t neglect tried and true social media marketing platforms just so you can jump on the next new thing. After all, marketers’ Twitter accounts still need fresh tweets, and their Facebook fan pages still require new content and engagement.
Check out our research team on page 18
” Layar, the largest open platform for mobile augmented reality (AR), today announced Layar Vision. Layar Vision enables the mobile phone to recognize real world objects and show digital content on top of them. When holding their phone over posters, magazines and newspapers users are able to view and interact with these digital experiences.
Layar Vision is an extension of the Layar platform, already used by over 10,000 developers worldwide to create Augmented Reality experiences for smartphones. With this extension the platform is now able to enhance existing media like print with augmented reality experiences. These experiences offer brands and publishers new ways to engage with customers. Layar is already installed on 10 million mobile devices ensuring an extensive reach across multiple platforms.”
0 Comments