until you walk to the top.....

Here is what I am reading today:

“The past two years, New York City has hosted contests for mobile apps that use city data. Now New York State’s Metropolitan Transportation Authority (MTA) is launching a similar contest of its own.A number of cities, including Washington, D.C., and San Francisco, have made their data publicly available. It makes sense: Apps that improve parking situations or make public transportation easier to navigate benefit the city without sucking its resources.”

On-line campaign created for the movie “Transformers 3”

“The team at Useful Social Media put on the event, and useful social media was the theme of the day as panelists offered real case studies, answered tough questions, and demonstrated there is hope for large corporate brands to actively use social media to generate business value. Here are some of the biggest lessons that 10 brands discussed on the first day of the event ….”

“Many times when a job opens these days it is greeted with hundreds of resumes, but in the emerging relationship economy that just isn’t enough. Instead of carefully reviewing your resume, potential employers use it to Google you and decide if your talent and your ethos resonate with their own core values. They want to hear your story.”

“Walgreen Co.’s social media strategy has been making gains, as the drugstore chain recently passed the 1-million fan mark on Facebook and now has 1.12 million followers on the social network. To recognize the milestone, the company…”

“WASHINGTON – The judge overseeing the Roger Clemens trial said Tuesday that he is disturbed that the pitcher’s family members are using the Internet to disparage prosecution witnesses.