readings in social media and pr for january 23 2011

this is ab-ZORBING! Do you Zorb? It's healthy and fun!

Here is what I am reading today:

• results with social media

“Our research into midsized companies has found that while many nearly doubled their investments in social media in the last two years, most experienced no return on their investments. How can your business reap a return on investment from its forays into Twitter, Facebook, and the like?”

• social media monopoly??

great graphic!

• super bowl ads going into social media!

“With 106.5 million viewers, the Super Bowl championship football game is the most-viewed event on US television. This year’s sporting event, Super Bowl XLV, on February 6 at Cowboys Stadium in Texas, features the traditionally custom-made commercials that have become almost as anticipated as the winning score.”

• juggling facebook accounts???

“Facebook’s terms of service make it quite clear: “You will not create more than one personal profile.” And yet, managing separate Facebook accounts—one for personal friends and another for professional colleagues—is how plenty of communicators and other professionals have sought to keep up the barrier between those online personae.”