readings in social media and pr for october 16th 2010

My mother and psychology research colleague sharing on skype! CLICK on picture to visit her site ( yes, I help with that, too!)

Here are a few things I am reading today!

• the value of facebook sharing!

“Eventbright ( the same group I have used to manage funds and registrations for our last 2 Tennessee PR Days) provides a look into the value of using facebook and twitter! “– Karen

• what the ‘other guy’ says about the Facebook movie

“Eduardo Saverin is media shy, a billionaire and the long-forgotten co-founder of Facebook, at least until Andrew Garfield portrayed him in The Social Network. Now he has decided to start speaking out.”

• 7% of babies have their own web address!

“A full 92% of U.S. kids have some sort of online presence by their second birthday, which sounds astounding until you stop to wonder who the 8% of parents are who haven’t gotten around to sharing digital pics of their cuties”

• facebooks emerging challengers

“Facebook may have 500 million friends, but it also has many, many rivals – including some huge ones in some of the world’s largest and fastest growing economies. “When we looked at setting up the platform, we looked at ways of enabling people to form relationships,” says Ashish Kashyap, chief executive of Ibibo, one of the Indian challengers to Facebook’s throne”

• location based sms coupons

“O2 Media, the mobile marketing arm of O2, has signed on Starbucks and L’Oreal as the first two brands to test the location-based messaging service in the UK for a six-month trial period. The O2/Placecast partnership lets Starbucks and L’Oreal fence off geographic zones and push SMS discounts to O2 customers who enter those areas.”

• red laser and qr codes and why it is important we know about this!

“Popular barcode-scanning, comparison shopping iPhone app RedLaser has just been updated with support for QR code scanning. eBay-owned RedLaser released the new version of the application earlier this morning, also piping in eBay and Half.com listings for product barcode scans — a nice bonus of the June acquisition. RedLaser [iTunes link] has already been downloaded more than 5 million times, making it perhaps the most mainstream user-friendly barcode scanning app on the market. Now that RedLaser possesses QR code scanning capabilities there’s no need for app users to download a separate application or go elsewhere for their QR scanning needs.”