It's football time again!! Texas Tech fans storm the field after beating Texas at Jones AT&T Stadium in Lubbock on Saturday Nov.1 , 2008. Photo by Jay Janner/Austin American-Statesman
Here is what I am reading today:
“Last night, we noted that after a two-month “lockdown” Facebook was emerging with the fruits of their labor today. We heard that the likely result would be a site redesign, but obviously, that didn’t come. Instead, Facebook rolled out a few new features such as a way to download your information, a dashboard for connected apps, and, most notably, a completely revamped Groups feature. That being said, the redesign is still coming, we hear. And it shouldn’t be too long.”
“This little gem from the legendary Star Wars guru Yoda got me thinking about social media this week, following an interesting conversation with an agency I’m working with. They have a client who wants to ‘try’ social media. The client wants to ‘try’ social media platforms for three months (yup, just three months) to see if they get a financial return. If after ‘trying’ it for 12 weeks they don’t see cash in the bank, they’ll be declaring that social media doesn’t ‘work’ apparently.”
“CNN has been researching how news articles are shared through social media, identifying different motivations for sharing and the increased benefit for advertisers who feature on recommended news pages. The delightfully named ‘Pownar’ research (which might sound like one of Batman’s weapons, but actually stands for ‘power of news and recommendation’) was conducted over two months with 2,300 consumers using tracking and surveying. It also used eyetracking and biometrics to measure readers’ engagement with stories. “
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