readings in public relations for july 13th 2010

a very fond memory of Los Angeles: El cholo's Restaurant CLICK on picture to be transported to El Cholo's!

Here are a few stories impacting the world of Public Relations today!:

• 10 technological advances marketers can’t live without

“Inventions have changed the face of advertising consistently throughout history and will continue to do so, as technology evolves at an ever-increasing rate. The creation of new forms of media, from radio to TV and the internet, have caused the industry to create new strategies and tools to help brands find their own optimal media mix. This week, as the ANA hosts its inaugural Digital and Social Media Conference, we take a look at 10 technological advances that marketers of today and tomorrow cannot ignore.”

• capturing the worlds emerging middle class

“These new spenders offer an opportunity for early winners to gain lasting advantages, just as companies in Europe and the United States did at similar points in their development.”

• government creates more smart phone aps

“Smartphone addicts, rejoice: Are you counting calories? Concerned about unsafe toys? Worried about tan lines or airport security lines? There’s a (government) app for that”

• from sports cliche’ to sports media lessons

“Between The World Cup and LeBronapalooza I’ve had sports on the brain for the last few weeks. As I followed the media coverage I thought I might be able to take some of the tired clichés and re-fashion them into lessons for social media practitioners.”