Posts filed under: Influencers

Exploring the issue of digital influence: Great research + report for PR researchers and practitioners

Digital influence is a key topic for many public relations professionals and researchers to explore in their business practices and how it impacts the level of credibility, trustworthiness, and perception of the client among key stakeholders. Brian Solis recently published […]

Cutting edge research and projects studying credibility & message strategies via Twitter: Microsoft Twitter Study & Project EPIC

The level of perceived credibility and trustworthiness on social media is becoming one topic of research currently being discussed in 2012.  Articles and books like Return on Influence by Mark Schaefer have been written discussing this very issue related to […]

Got Influence on Pinterest? New services calculate influentials on new visual social bookmarking site

The question that a lot of marketers have when they are looking at potential audience members on the new social bookmarking site Pinterest is – do you have influence on this particular site.  I was surprised to see that Klout […]

readings in social media and pr for November 2nd 2011

Here are my readings for today: social thievery “Social networks are an information gateway that allow people to share and connect in ways that were never previously possible. They can also be a pretty clever way to rob your neighbors. […]