Facebook has become one of the most influential mediums and social networking sites that the world has seen. Facebook recently announced that it has connected 500 million users around the world. That is just amazing when you think about it! Who would have thought that Facebook would become such a Read more…
Bringing in together social media experts and crisis communication professionals is absolutely key to success in handling a crisis. The first CrisisCongress was held this past week in Washington D.C. where 80 plus professionals got together to discuss how to strategically implement social media in handling various crises from disasters Read more…
Public relations professionals are not the only ones getting involved and invested in social media. One of the more influential industries and entities that is investing both time and resources in social media are government agencies. The Department of Defense has created a new site called the Social Media Hub, Read more…
Here are a few readings I found for today! : the return on investment of social media (ROI) “Using a Social Media Marketing Balanced Scorecard, marketers can evaluate a diverse set of short- and long-term benefits that are both financial and not. This approach furnishes several benefits, such as aligning Read more…
With social media, we have to be aware that it is not only our friends that are viewing this information, but the entire online community as well. Whether you have a personal blog to Twitter account to Facebook and even a Foursquare – it is key to make sure that Read more…