Social media – both in research and practice – is becoming a very hot and chic topic among professionals, researchers, and students. More corporations are putting financial support into this new medium now, and more people are talking about how to strategically manage of these various sites for their own Read more…
Here are some interesting readings for today: twitter mood shows America’s emotions “The researchers at Northeastern University in Boston used a form of ‘sentiment analysis’, identifying keywords that indicate pleasure or displeasure, to work out how happy or sad the tweets were.” the biggest corporate image catastrophies “It is a Read more…
In a few days, I will be heading to Denver, CO to attend this year’s AEJMC Conference – I am very excited about this. I am looking forward to hearing some great presentations, listening to insightful discussions, and meeting fellow professionals and researchers in the communications and public relations disciplines. Read more…
Here are a few stories that I found relevant for today! : how gaming became the future of social media “FarmVille. Mafia Wars. Pet Society. With their collective userbases numbering in the hundreds of millions, social gaming is as ubiquitous and mainstream as primetime TV programming.” four reasons brands must Read more…
worry about food safety “Government officials have said for years that the U.S. has the safest food supply in the world. But recent events aren’t doing much to inspire confidence in that mantra.” the time for foursquare marketing “While it’s always a good idea to look forward and broaden your Read more…