As you all know, I love technology and social media. In many ways, I owe a lot to social media since it has allowed me to establish myself in my role as a professor while giving me the opportunity to meet some incredible people in the industry over the years. Read more…
It seems like everyone is talking about influencer marketing. Whether it is the recent trends to look more at what influencers can do instead of follower count (finally!), addressing the risks and challenges with influencer marketing, and identifying those who have labeled themselves as influencers, but turned out to be Read more…
I hear this a lot of times from colleagues, fellow professionals in the industry, and students. Everyone thinks working in social media is “easy” and anyone can do it. I have gotten this a lot from professors who do not teach social media over the years: Karen – teaching social Read more…
Social media operates in a way that allows brands and individuals share information and create buzz in a very powerful and immediate way. This can be done for both positive campaigns, but can also be used in crisis communications. With that being said, I am going to be talking about Read more…
The past few days have been a whirlwind of discussions, coffee breaks, brainstorm sessions, and recordings for an upcoming certification. I have spent the past few days in Boston working with the HubSpot Academy team as they prepare to launch a new certification on social media. You may be asking Read more…