social media and football

Digital Storytelling

#SB47: The Visual Storytelling & Data Analytics Super Bowl

What we are seeing right now is a huge push not only for traditional commercials, but also for social media and digital campaigns that are integrated into the game as well. Not only this, brands are focusing on generating online word of mouth a few days or even weeks ahead Read more…

By Karen, 12 years ago

Communications

UofL v. Florida for the Sugar Bowl 2013: Social Media Battle & Analysis

When it comes to football right now in 2012, there are some battles that can be dealt with on the field during the game, and there are others that are off the field. With the growing presence of social media being integrated across all sports and athletic programs, universities are Read more…

By Karen, 12 years ago