Here is what I am reading today: The POWER of social games! ““Gamification” is one of those magical buzz words that is simultaneously grating and legitimately useful. Whatever you make of the jargon, gamification is a huge trend for marketers, who use game mechanics — such as rewards, leaderboards and Read more…
One of the growing areas within social media is integrating the commercial and gaming experience for everyone to be a part of. Understanding the role in which consumers are not only interested in the product and services brands can provide, but they are also focused on the innovation and creativeness Read more…
Angry Birds. Plants vs. Zombies. Farmville. Mafia Wars. World of Warcraft. What do all of these things have in common? Well, they are considered to be either virtual worlds (WOW) or social games. The next evolution of social media integration has come into play. In our social media class, we Read more…