We have seen many communities arise of course over the past few decades on social media. However, when it comes to 2019, they seem to be more popular than ever. Why is this the case? However, can communities serve as the new “next move” for social media professionals? We are Read more…
With a new year, this means adapting and adding on to your current list of readings, professional goals, and idea for classes. While I am not technically “teaching” social media at the University of Louisville this semester (I’m currently on my sabbatical), I’ll be able to have the opportunity to Read more…
Space, the final frontier – wait, that’s Star Trek! Yet, this is was a show that was a big part of my childhood and introduced me to the beauty of space. I’ve always loved science and exploration, and space combined the two together. I have also been a fan of Read more…
Influencer marketing has become one of the MAIN things many professionals working in social media are asked to do. Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. As a professor, I Read more…
It is amazing how fast time flies by! It seems like yesterday I was in the PhD program at the University of Tennessee, getting ready for comprehensive exams, and moving a few hours away to start my new position at the University of Louisville. This seemed like yesterday, but this Read more…