There is one key life (and professional!) lesson I have shared many, many times over the years: Assumptions are the mother of all screw ups. This has been one of the biggest lessons I have emphasized with students, colleagues, and professional connections in the public relations and social media field. Read more…
It is not every day you have some of the leading voices speak to your students. Over the years, I have had a number of fantastic and amazing thought leaders speak to my classes in social media and PR. They come from all backgrounds and industries, and this is truly Read more…
Public relations education has evolved and come a long way in many respects. The Commission on Public Relations Education (CPRE) has explored the trends, issues, and needs for public relations programs for the last several years, and they provide some regular reports on the current state of the PR curriculum Read more…
There always seems to be a new tool, platform, or trend we are seeing here related to the social media field. This is a constant challenge (and wonderful thing in many cases!) for social media professors. As I am preparing for two social media classes in the spring, there are Read more…
I had the chance to integrate the Meltwater University program in my PR and Crisis communications graduate class at the University of Louisville. Many fellow PR and social media professors, like Matt Kushin, have been implementing the program into their classes around the nation. This course was a blend of Read more…