Influencers – you hear about them wherever you go. Whether it is a trending campaign that is utilizing them for word of mouth communication efforts (we are already seeing this ahead of this weekend’s Super Bowl). Or, the latest we are seeing is instead of focusing on celebrity or mega Read more…
It seems that the topic of influencer marketing seems to continue to grow and grow in the industry. I have noticed over the past few years, I have been doing more presentation talks, workshops, and consulting in this area than ever before. This will continue to be apparent as we Read more…
Influencer marketing has become one of the MAIN things many professionals working in social media are asked to do. Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. As a professor, I Read more…
It seems like everyone is talking about influencer marketing. Whether it is the recent trends to look more at what influencers can do instead of follower count (finally!), addressing the risks and challenges with influencer marketing, and identifying those who have labeled themselves as influencers, but turned out to be Read more…
I was able to do something yesterday that was a first for me. Let me tell you about the amazing event I just went to! I have been invited to several influencer focused events over the years, which all have been a lot of fun! I cover influencer marketing a Read more…