Move over Gary Vaynerchuk, you may have had a lot of success with #AskGaryVee, but there is a new book that answers all of the questions modern day communication professionals have today. I am talking about Deirdre Breakenridge’s new book “Answers for Modern Communicators: Guide to effective business communication.” Deirdre Read more…
here is what I am reading today: social media coming to Louisville fans! “The University of Louisville Athletic Department kicked off a comprehensive social media strategy this week, including an assortment of new initiatives includes partnerships with local and national companies, community engagement, and online campaigns. Among the new social Read more…
One of the things on my to-do list this summer besides getting ready for conference presentations, organizing research projects, and of course preparing for Kristin’s wedding in June (super excited! 🙂 ), is to start organizing my reading list for my upcoming Social media and mobile technologies course at the Read more…
I just found out that my article along with my fellow research colleagues titled “Who are the social media influencers? A study of public perceptions of personality” has been published online for the Public Relations Review.  If you have access to the Science Direct database online, you will be able to Read more…
One area of public relations and social media that is definitely been discussed in the online community as well as in both the professional and research arenas is the discussion on how to detect the online influencers that people are following, and how to predict who will be the next Read more…