CLICK on above image to read my publication in NCAR: weather and society watch
Here is what I am reading today:
starbucks, marketing and social media
‘Many of you have commented on the one-on-one interview we did recently with Alexandra Wheeler, director of digital strategy at Starbucks. We thought we would also point you to her full SMI keynote presentation where she details how Starbucks built arguably the most successful social media brand marketing strategy. A hint: “it’s about relationships, not marketing,” she says.’
“The BP Gulf spill appears to be more or less contained, but the brand’s reputation plunge (not to mention the disastrous ecological impact on the Gulf region) will take years to clean up. There is some good news for newly appointed CEO Robert Dudley, however. As we reported a week ago, the “Boycott BP” movement remains a valid cause among just the diehards and now the latest analysis from Mike Schwede at Orange8 Interactive gives more detailed evidence that the general public has moved on from the BP fiasco. His latest analysis shows the Twitter tempest and blog storm abating, and that the level of negative sentiment is creeping downwards. Would be interesting to see if this spike of more positive sentiment is sustainable in the long term. That’s the hard part for BP.”
“What’s the first thing young women do when they wake up? Check Facebook. How do enterprise employees pass the time at work? With social media. With so many studies highlighting ever-accelerating social media usage rates, the conclusion is obvious — social media is everywhere.”
“In the present drama, Verizon plays the Emperor, Google plays Anakin, the Federal Communications Commission (FCC) plays the Old Republic, and Internet-Company-Not-Yet-Born might play Luke Skywalker—if the FCC is not blinded by the Verizon-Google Jedi mind trick and can formulate a forward-looking Internet policy framework that will foster competition and innovation”
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