readings in social media and pr for September 20th 2010

... this translation device made me smile!

Here are a few hings I am reading today:

• 15 mobile translation aps

“One of the best ways to enrich your traveling experiences while doing business abroad is to learn the local languages of the countries you visit. Unfortunately, most people don’t have time to put in the years of study this feat requires before their next business trip”

• foursquare campaign by McDonalds raised traffic by 33%

“With so many brands trying their hands at location-based marketing campaigns, one has to wonder: Is Foursquare really effective as a platform for bringing in new business? McDonald’s seems to think so; the company’s head of social media Rick Wion recently spoke of the fast food giant’s big wins from a spring pilot program using Foursquare”

• a review of facebook places

“Be warned that by using Places your location will automatically be posted to your wall for all to see – there is no pre-warning about this specifically though there is a more general warning. However, to be fair to Facebook, Places is opt in, so you only check in if you have authorised it.”