“In this excerpt from his new book UnMarketing: Stop Marketing. Start Engaging. author Scott Stratten shows the profane acts users of Twitter, Facebook, and LinkedIn commit. How many are you guilty of?”
“Social networks such as Facebook and Twitter link people around the globe. But until recently, they have been oriented toward leisure activities such as connecting with friends and playing games. Now, social media tools are beginning to support serious endeavors, including crisis response efforts by FEMA, the DHS, and police and fire departments.”
“A British army commander will tweet updates about life in the military while serving a six-month tour of duty in Afghanistan. It’s an unlikely task considering the life-and-death security issues involved. The soldier is Lieutenant Colonel Dougie Graham, and he commands the 2nd Battalion of the Royal Regiment of Scotland — a sizable force of 450 soldiers. He’s currently in talks with his own commanding officers to work out exactly what he can and can’t include in his Twitter updates.”
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