Here are my readings for today:
“When it comes to fashion clients, Miami-based The brpr Group seek not only to incorporate the latest fashion trends into campaigns, but to also leverage the the latest new media technology trends. In this interview, brpr’s Creative Director Gerard Bush shares tremendous insight into the campaign strategy and execution that successfully introduces Italian luxury boutique Coltorti to the US”
“In a headquarters control room, with big monitors on the wall streaming social-media mentions of airlines, a few Delta Air Lines customer-service agents hunt for traveler complaints and try to solve problems, even bending the airline’s rules, before snafus go viral and turn into public-relations black eyes.”
“Facebook Founder and Chief Executive Office Mark Zuckerberg describes Facebook as a social utility that helps people communicate more efficiently with their friends, families, and coworkers. Indeed, Facebook is so much more than a social network. As a social utility, it changes the dynamics of relationships, how we communicate with one another, and how we discover, share and learn. Facebook and Social Media re redesigning the information super highway, forever altering how information travels and how people connect. The world is literally becoming a much smaller place and as a result, businesses are forced to compete for attention where its focused. Otherwise, the concepts of Digital Darwinism and the need to Engage or Die most certainly becomes reality–out of sight, out of mind.”
“This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. So, you’re a small or medium-sized business, and you want to build a Facebook, mobile or web app. You’re undertaking something that’s both simple and ambitious, and you’re probably looking for a bit of help”.