readings in social media and pr for october 22nd 2010

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 Here are some of my readings for today:

foursquare check-in from SPACE!!!

“There’s a new first in the realm of outer space social media activity: a Foursquare checkin. Moments ago NASA astronaut Doug Wheelock checked in to the international space station, hence unlocking the “NASA Explorer Badge.”If space travel isn’t in your immediate future, don’t fret — there will soon be a way for NASA enthusiasts to unlock the badge themselves by checking in to NASA-related venues.

• using social media to build your personal brand

“If personal branding unlocks the many benefits of social media participation then search engine optimization, or SEO, is the key to that lock. To follow up on my Personal Branding in Social Media: First Steps post I’d like to look at a few ways to ensure you’ll be found – whether it’s for a job, for your business or just to network with others.”

• our U.S. Government’s new ap for iPad!

“”With unemployment hovering just under 10% nationwide and many companies hoarding their cash rather than hiring amid continued economic uncertainty, a federal agency has launched an app for all those unemployed people who own iPhones and iPads. The USAjobs.gov application allows a user to search a jobs bank of more than 30,000 federal positions and since its debut last week has been downloaded more than 50,000 times. The U.S. Office of Personnel Management has hailed the program’s accessibility for prospective workers.   A Twitter feed that tracks the OPM but is unaffiliated with the federal government announced the release: http://bit.ly/dddhCn”

• don’t tweet away a found job

“Mitchell Strobl is your average college junior at DePauw University in Greencastle, Ind., but the way he landed his new job is distinctly 21st century. “I came across this website [through] a link that was posted [on my Facebook wall],” said Strobl, 20. The site lined up with his interests perfectly, and after contacting the president of HuntingLife.com, he was soon hired to become a writer and then a product reviewer for the hunting and conservation news site.”

• washington post tells journalists not to engage on twitter!

“The Washington Post sent a memo to its staffers telling journalists not to answer critics from Post-branded Twitter accounts or to use their personal accounts to “speak on behalf of the Post.””