readings in social media and pr for october 20th 2010

In 2009, I presented at the Reputation institute on a PR crisis Heineken was having at the time... CLICK on picture to see my presentation

Here are a few readings for today:

• advancing a brand and remaining authentic: Heineken

“In this Brand Innovator Spotlight, Filip Wouters, VP-marketing for Heineken USA, proves how marketers can innovate century old products while retaining brand essence.”

• facebook invades real world

“The Like button has invaded the real world. A new service called Likify lets fans of your stuff show their appreciation in the only way that counts in 2010: a thumbs-up on Facebook. The service lets you generate a unique QR code, a square black-and-white barcode that can be read by mobile phones. The first major name to get involved is Nike, which has placed QR codes in shop windows to promote a running campaign in Antwerp, home of the Belgians.”

• 10 tips for a social media game plan

“What is your role in the game? Are you a good team player? Are you showing up but not really a true team member? What tips can you offer to coach and mentor others that are just joining the game.”