Here are some of the things I am reading today:

“Never have we been so excited about putting our tray tables in the full upright and locked position.

In this brand-new spot produced for Air New Zealand, you’ll see the usual suspects: There are the attractive, diverse, impeccably groomed flight attendants; the mild-anxiety-inducing notifications about life vests and air masks; the admonitions to search for the nearest exit.”

“Ecommerce is a booming business in the U.S. and across the globe — and it’s not slowing down anytime soon. This infographic, from online coupon aggregator My Coupon Codes, shows the online buying market, illustrating what, where and just how much people are buying online.

The data is based on a 2010 Nielsen survey of more than 27,000 Internet users from North America, South America, Asia Pacific, Europe and the Middle East.”

“Social media search — the ability to tap into thousands of real-time updates — has long been a hot topic. It opens up endless opportunities for market and competitor research, content inspiration and, obviously, network building.”


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