readings in social media and pr for january 10 2011

I may have missed a white Christmas... but a winter wonderland has finally come to Tennessee

Here is what I am reading today:

• tips for social media content

“Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged.”

• what you need to know

“WORK in public relations covers a range of industries, with jobs in advertising and P.R. firms, corporations, nonprofit organizations and even college information offices.”

• 2011 corporate social strategists

“The Corporate Social Strategist is the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies. While this position doesn’t exist officially by title in every corporation today, this role will become pervasive in the coming years, just as leaders who manage the corporate website have become essential. To fully understand this role, please read our research report on their role where we surveyed 140 of these roles, and interviewed over 50 professionals”

• twitters long term vision

“We want to instantly connect people everywhere to what’s most important to them,” Costolo responded. He expanded on that by saying Twitter is about connecting for a purpose, not just connecting. Some people use Twitter just to keep up with their girlfriend or boyfriend; others use it as their daily source of news.”