Here I am earlier this year at NCA presenting in San Francisco
Here are a few interesting articles:
“Earlier this year researchers from Intel, Penn State, and Duke Universities put some Android application makers in hot water, claiming their programs transmitted users’ private data to advertising services without permission. Now, research commissioned by the Wall Street Journal has tested 101 popular mobile applications for both Android and Apple’s iOS platform, and the results are not encouraging. The Wall Street Journal claims that over half transmitted a phone’s unique identifier to third parties without users’ permission, and 47 of the apps sent the phone’s location to third parties in some way. Five apps went much further, sending users’ gender, age, and other personal data to third parties.”
“Often, our industry can appear complicated, and yearns for simplicity. One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. I’ve been working on this “ROI Pyramid” framework for a few months now, and am ready to share in greater detail than on my keynote at LeWeb (slides and video) where I introduced this to the public for the first time.”
“In 2011, the focus on mobile will continue to grow with the launch of mobile- and iPad-only news products, but the greater focus for news media in 2011 will be on re-imagining its approach to the open social web. The focus will shift from searchable news to social and share-able news, as social media referrals close the gap on search traffic for more news organizations. In the coming year, news media’s focus will be affected by the personalization of news consumption and social media’s influence on journalism.”
0 Comments