readings in social media and pr for december 16th 2010

Mom and me having a fabulous dinner at Justin Winery

here is what I am reading today:

• Brands as targets and victims

“For this week’s Trendrr charticle — a collaboration between Advertising Age and social-media tracking service Trendrr — a look at so-called hacktivism.”

• exercising socially

“Let say you are feeling a bit out-of-shape, and over the weekend you decide to “get fit.” No more loafing around, on Monday you are going to start running.”

• ways social media may change next year

“With more than 550 million people on Facebook, 65 million tweets posted on Twitter each day, and  2 billion video views each day on YouTube—, social media has become an integral part of our connected lives. But this is just the beginning.”

• how businesses are using social media for customer service… eight examples

“Social media is all the buzz in small business. Everyone has gone to their local mom and pop store and seen that they are using social tools to keep in touch with their clientele. Everyone has seen the Wall Street-backed companies with commercials on television that end in “Follow us on Twitter!”. But what we looked to explore is where Wall Street meets Main Street: franchising…”