readings in social media and pr for december 14th 2010

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Here are my readings for today:

• iPhones SNITCH network launched

“A new iPhone App with the misleading name ‘PatriotApp’ attempts to draw on the power of the patriot movement, turning smartphone users into a gigantic snitch network.”

• health professionals and social media

“Is your doctor easily accessible online, or does he or she believe that the Internet isn’t a resource for accessing health information?”

• pr social media summit and health care marketing

“You can’t afford to miss this superb opportunity to learn from the best, network with fellow communicators and explore the hottest social media case studies at the Ragan-Mayo national summit on health care social media at the world-renowned Mayo Clinic in Jacksonville, Fla., on March 15, 2011. Top social media experts and insiders from the Mayo Clinic Center for Social Media will show you how to measure your social media efforts, build a social media plan, and transform your communications strategy with mobile health applications—and more!”

• visualizing the world on facebook

“Facebook intern Paul Butler was interested in the locations of friendships, so he decided to create a visualization of Facebook connections around the globe. How local are our friends? Where are the highest concentration of friendships? How do political and geological boundaries affect them?”

• social media strategist possible career paths

“his emerging role is critical to the success of social media programs yet, most Social Strategists and their programs lack maturity, with only 23% of Social Strategists having a formalized program with long-term direction.  They are overwhelmed with six major challenges – with little relief in sight: Resistance from internal culture, Measuring ROI, Lack of resources, An ever-changing technology space, Resentment and envy of the role, and A looming increase in business demands. With demands just about to increase, they have two possible career paths: 1) Fall behind in requests from vocal customers and internal business units, thereby becoming reactive which we call the “Social Media Help Desk”, or 2) Develop a proactive program that gets ahead of the demands, and operate from a strategic planning position.”