readings in social media and pr for august 30th 2010

Happy Birthday to my mother and collaborator in all things psychological!

Happy birthday to my mother who taught me the meaning of being ‘transdisciplinary!’

Here are a couple of readings on this special day:

• social marketing budgets are rising

“According to a June 2010 survey by King Fish Media, HubSpot and Junta42, a remarkable 72 percent of the polled American business leaders said that they now had a social media marketing strategy.”

irony: how traditional media created social media

“Prior to conglomeration there was a time that radio, television and print were local community outlets.  At one time the big three were locally owned, and concentrated on local community.  Now most decisions that are made for communities regarding their major media are made from thousands of miles away.  What music to play, what programming to air, and all the cuts made at the print level most stories come off the wire than actually written by reporters.”