My friend Monica and I designed and baked this wonderful Baklava Cheesecake for an Easter Lunch at the family of a friend (Sabrina). It was a Hit! (especially among the guys!)

Here is what I am reading today:

“Generating extra buzz around marketing campaigns worldwide is 3D projection mapping, a relatively new technology that animates stationary objects with 3D video. With added sound effects and music, the result is a remarkable and immersive experience.”

“Usually, a Web startup needs traction before a major news organization takes notice. One of the first articles in The New York Times to focus on Twitter as a communications vehicle wasn’t published until nearly a year after the site had launched. Not so for Storify. The startup, which launches to the public today, was featured in the Times this past weekend under the headline, “Filtering the Social Web to Present News Items.””

“For all the information and insight Google’s powerful Analytics tools can provide, they’re still only providing some top level figures, primarily Direct, Search and Referral traffic. Think, “Traffic is traffic?” well think again, as more and more marketers and private individuals are drilling deeper to gain a better understanding of what social media actions are resonating well with their communities, and which aren’t.”

“When jurors were chosen for the perjury trial of baseball star Barry Bonds last month, they were barred from using social media as they considered the case. Such a ban doesn’t extend to lawyers, who increasingly mine Facebook profiles of jurors to unearth biases that might hurt or help their side.”

“InRev, a social media product company that owns one of the most innovative social media analytics, engagement and campaign software called Simplify360 launches Buzzom, Asia’s first Social Media Blog.”