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Here is what I am reading today:
“Dunkin’ Donuts has finished rolling out a site redesign that helps users access the brand on a more local, store-specific level. “The old dunkindonuts.com was really a one-size-fits-all destination, where we talked about a lot of national initiatives, but it never got down to the local market level, which was not in the best interest of our guests or our franchisees,” says Dave Tryder, Dunkin’ Donuts’s director of interactive and relationship marketing. “Our primary goal [in the redesign] was to enable guests to find out what was going on at their local Dunkin’ … and to make it more social.””
“Social media is a game changer for public relations. It’s bringing new challenges and opportunities to savvy pros and the industry as a whole. Here are seven ways that social media is changing PR:…”
“Japan’s disaster has spotlighted the critical role that social media websites such as Twitter, Facebook, Google, YouTube and Skype increasingly are playing in responses to crises around the world. They may have been designed largely for online socializing and fun, but such sites and others have empowered people caught up in crises and others wanting to help to share vivid, unfiltered images, audio and text reports before governments or more traditional media can do so.”
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