the final fun barbecue for the on-line faculty at the Integrated Marketing Communications Masters Degree Weekend at West Virginia University! CLICK on the picture above to be magically transported to WVU!
Here are a few fun readings for today!
“Geolocation tools — applications that broadcast the physical location of consumers when they’re online — are the latest innovation in social media. Twitter recently rolled out its location-based features, and Facebook is expected to follow suit. But according to new research commissioned by Webroot, a leading provider of Internet security for the consumer, enterprise and SMB markets, the growing popularity of these applications does not come without concerns.”
“This week Burson-Marsteller, the global public relations and communications firm, released one of the first in-depth looks into how political advocacy groups–which largely determine the discourse and direction of national policy debates–are using social media. The study found that 33 out of 34 political advocacy groups examined use at least one social media platform to engage their stakeholders.”
“Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons.”
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