readings in public relations for july 17th 2010

Listening to an on-line colleague at West Virginia University

Here are a couple of interesting articles to start your weekend reading off right!

• social networking butterfly

“….When the meeting adjourned, Mr. Sorgatz packed up his iPad, scanned his new iPhone for text messages, and dashed off to the SoHo Grand Hotel, where Paper magazine was giving a party to celebrate its social networking issue.“Launching restaurant HARDER THAN launching website,” he later wrote on Twitter.”

• getting the most out of foursquare

“… Just like Twitter, at first glance Foursquare may seem a bit inert. To really understand what Foursquare’s voracious user base is so excited about, you’ve got to start using it as more than just a catalog of your GPS-pinpointed whereabouts.”

• how non-profits can use foursquare

“… but I wanted to find out how his location-based social network can help non-profits, so I chatted with experts about how non-profits can maximize their Foursquare accounts.”