A Gathering of Academicians and Professionals recently at the AEJMC Convention in Denver! CLICK on the picture above to see photos of the happening!

Here is what I am reding today:

email vs. social media marketing

“Contrary to popular belief, video didn’t kill the radio star, YouTube didn’t knock off TV and Twitter didn’t shut down blogging. However, in each case the steady advance of new technology definitely forced the incumbents to evolve.”

5 ways to clean up your social media image

” Each of these profiles offers us a chance to connect with new communities in different ways, but each network needs to be managed and updated. With so many online profiles, questions are bound to arise. Is your bio page the same across all platforms? Should it be?”

preventing social media disasters

” By now, every marketer is well-aware of how quickly dissatisfied consumers can turn to the social airwaves to vent about a brand. Nestle, BP, Domino’s, Southwest Airlines, and many other brands have witnessed the unbridled power of social media as a platform for disgruntled consumers to rally around an anti-brand cause.”


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