Here are a few things that caught my interest:
Are you a hyperactive or a hyper-passive checker-inner?
The two breeds are emerging and diverging, thanks to the onslaught of location-based services. What’s changing now is that mobile technologies are finally in place to meet both types of consumers.
“The American Egg Board today took out full-page ads in major newspapers including The New York Times, Wall Street Journal and USA Today to try and tamper down rising fears around America’s favorite breakfast food. The ads call attention to the fact that “the potentially affected eggs, which make up less than 1% of all U.S. eggs, have been removed from store shelves” and end with the reminder that “thoroughly cooked means thoroughly safe.” Consumers are driven from the print ads to a website, eggsafety.org”
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