readings in pr and social media for november 19th 2010

this thanksgiving, what's in YOUR oven? CLICK to see my old family favorite!

Here are a few readings for today!

• putting a face on social media sites is important

“Marketers struggling with their social media strategy may be having trouble because they haven’t yet grasped how to move from being a faceless corporation to a “friend.” According to Firefly Millward Brown, which recently released research into successful strategies within the social media space, many marketers are struggling with translating their brand attributes into a personality that can engage consumers in a two-way dialogue.”

• TSA ‘grope a dope’ and social media criticisms

“Amid a backlash over body scanners that show what’s under clothing, the Transportation Security Administration is using social media to make its case. But even there, it’s dealing with fake Twitter accounts and a growing number of videos posted to YouTube that show passengers resisting the invasive searches.”

• military has reasonable concerns over geolocation social media sites

“In a very 21st-century spin on the old World War II adage “loose lips might sink ships,” an Associated Press report Wednesday claims that the U.S. Air Force is concerned about troops’ use of geolocation services like Foursquare and Facebook Places and the possibility that it could reveal the location of U.S. forces in war zones.”