Here is what I am reading today:
“Nearly 6,800 company-operated Starbucks stores in the U.S. will begin accepting mobile payments Wednesday. Customers using the Starbucks Card Mobile app on their iPhone, iPod touch or BlackBerry will now be able to use those devices as tender.”
“The United States Army has officially announced the release of the 2011 Army Social Media Handbook, a document that’s meant to offer social media guidance for soldiers, personnel and families alike.The handbook is a follow-up to the 2010 Social Media Book, which was produced by the Army’s Online and Social Media Division. According to a post on Army Live, the official U.S. Army blog, the 2010 book “only scratched the surface of Army social media use,” which is why a new document was created.”
“Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion.Today, as the emphasis shifts away from publishers serving their audience on their own Web domain into places that are daily destinations (such as Twitter and Facebook), publishers are again faced with the question of who controls what (and it’s even more important today because social media offers the chance to directly engage with–or alienate–your audience).”
- disasters response and social media
“Fugate wants to harness the power of the digital world to help the U.S. government and citizens respond to disasters. He’s pushing federal agencies to make their websites mobile-friendly and their data streams freely available for whatever mashups coders can cook up. And the sharing goes both ways: When a gas pipeline exploded near San Francisco last fall, Fugate watched the situation develop on Twitter.”
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