Where else but on my tree would you find a Gator, Vol and a Trojan??

Here are a few of the big stories!

“Procter & Gamble Co., whose sponsorship and production of daytime TV dramas helped coin the term “soap operas,” has pulled the plug after 77 years. Instead, the maker of Tide detergent, Ivory soap and Olay skincare is following its customers online with a big push on YouTube, Twitter and Facebook. “The digital media has pretty much exploded,” marketing chief Marc Pritchard said in an interview. “It’s become very integrated with how we operate, it’s become part of the way we do marketing.””

“Welcome to this week’s edition of “What’s Hot in Social Media,” a series in which we revisit the week’s most popular stories concerning social networks. We’re keeping our eye on five interesting developments this Thursday.” Included: Wikileaks, Disney, Twitter, and Tumblr.

“Over the last few days, companies like Visa, Mastercard, PayPal and Amazon.com have found themselves targets of coordinated distributed denial-of-service attacks, designed to force their websites and other infrastructure elements offline. The campaign, which is called “Operation Payback” (and is reportedly headed up by Anonymous), is targeting companies that have denied service to WikiLeaks and its founder, Julian Assange.”


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