APS (or other wise known as the Association for Psychological Science) Conference has been one of my favorite ones to attend and present at. I presented a research study looking at crisis messages in a food safety and athlete crisis situation by using the situational qsort method. It was a fun project to work on with both Mom and Kristin. Here’s the link to the video of us highlighting our study at APS (with our designated and original tshirts as well).

[youtube]http://www.youtube.com/watch?v=FAFY9YftK2o[/youtube]

One of the things I really like about APS is the community aspect of this conference as well – we are able to come in with some memorable tshirts that are connected with our study somehow. Also, the members of APS were interested in the fact we were not only in some creative tshirts, but we were a family research team. Here’s our video sharing our story:

[youtube]http://www.youtube.com/watch?v=RpHm2TcEUHM[/youtube]

This year, our tshirt said “Keep Calm & Go to APS 2013”). Fabulous! Here’s the Ptch I created of our time at APS and presenting our research during the poster session.

As a PR professional, I have gotten a lot of questions from my colleagues about this – why does a PR researcher attend a Psychology conference? There are many reasons why I attend APS:

  • It’s a dynamic and scientific focused conference – so many great research ideas and studies showcased that really are relevant to my area of research and consulting (social media)
  • It’s trandisciplinary – many of the researchers at the conference do come from other fields besides psychology, which is pretty cool!
  • It’s a conference with great people – I have many friends who present, attend, and help organize the APS event – they all do a fabulous job and it was great seeing them all in Washington D.C. this year.

So, is APS a good conference for PR pros to go to? Absolutely. It is one of my favorites because I am able to walk away from the event with fresh ideas from another field that can be applied in my own field as well as some great networking connections as well. It is a wonderful conference to attend and present at – highly recommend. I am looking forward to submitting another research project to the conference when it is in San Francisco in 2014!

I would like to thank everyone at APS (especially Wray Herbert and his social media team) for making everyone feel welcomed and addressed all of our technology and social media needs – their app was very cool! Very impressed! 🙂

Hope you all are having a great day!

Best Wishes,

Karen