Here are a few of the things I am reading today:
“While the tech world obsessed about when Facebook would turn on location and morph into a “Foursquare killer,” the social network has quietly become something else: the biggest relationship-marketing provider for many brands.”
“The new Places tool, which is integrated into the standard Facebook mobile application, was released last week with much fanfare and some hand-wringing about its privacy implications. For the most part, however, Places offers users lot of control over when they tell others where they are. Users must actively check-in — as opposed to being automatically checked in — as they move around.”
‘reaching multigenerational households
“Jenny Rowland moved back into her parents’ home for six months after college while she searched for a job. When Peter Radsliff’s 90-year-old dad leaves physical-therapy rehab in the next few weeks, he’ll return to his daughter’s house, where he has been living with her and her children. And Rosemary Lichtman and her husband built their California home with a first-floor in-law quarters “just in case.” It was indeed needed when her aging parents moved from St. Louis to live with them and their teenage sons.”
“A recent rash of bedbug infestations at New York City retail stores, movie theaters and offices (including ad agencies) has left some companies in an awkward PR challenge: convince creeped-out consumers there’s no reason to bug, despite the unpleasant realities of infestation.”
“This week AgencyTwoFifteen and AKQA debut a massive integrated push for Xbox and Bungie Games Halo Reach. The campaign includes a website whereby visitors control a real life giant robot arm to create a virtual light sculpture in homage to the fallen Spartans of Noble Team, the protagonists of the upcoming title, which launches on September 14. The campaign also includes live action spots/online films teasing the plight of planet Reach and partnerships with PepsiCo and Doritos.”
0 Comments