The Doctoral Seminar at Wayne State University, Professor Matt Seeger presenting crisis and risk panel during the crisis and risk seminar - what a great discussion among some of the leading professionals in the business!
Here are a few things that caught my eye today:
3 survival lessons for the social media age
“The good news is that by understanding how online crises can be transformed into trust-building opportunities, companies and high-profile individuals can avoid repeating the grave mistakes of 2009. There continue to be teachable moments in abundance. It’s time to seize on their lessons.”
we can sell ads on iPad, too (Pandora)
“CHICAGO (AdAge.com) — Mobile devices have been a boon for web music service Pandora, but with its big, portable screen, Apple’s iPad gives it something the other platforms don’t: more real estate for display advertising.”
how to survive a social media revolt
“…It often stuns me to see how poor social media entrepreneurs and their executives are at listening to their communities, communicating with them, and generally using the communities’ feedback to improve their services. A quick glance at the top three sites in three of the fastest growing sectors within social media will exemplify this point.”
world’s hottest brands and how they do it
“NEW YORK (AdAge.com) — It’s surprising what you can learn about local marketing from the parochial approach of South African chicken chain Nando’s as it expands into three continents. Or how customer service can be the differentiator that makes an upstart brand like Brazilian airline Azul. Or how to keep your cachet even when moving into second and third-tier markets as Swedish retailer H&M has done in its aggressive global expansion.”
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