In public relations, we are all about crossing over and working with researchers and professionals in various fields. We work with business, advertising, marketing, psychology, and other fields to integrate our theories and practices, and learn from each other. Plus, it is all about working together to make it a positive situation for all parties involved.
The same can go with athletes as well. There are several athletes presently that are crossing over from the sports field into other industries (ex. broadcasting), or using their high profile status to showcase themselves and rebrand themselves. One example is Olympic swimmer Dara Torres. Torres, who was the oldest swimmer at the Olympics at 41 and has won 12 Olympic medals, walked the catwalk at New York Fashion Week. Torres was part of Charles Nolan’s spring collection, and said that she had to get used to wearing heels because she usually wears just flats or flip flops.
It is interesting to see athletes like Torres in different industries like fashion, but this is one way to rebrand themselves and attract notice to not only themselves, but their relative sports. By being in a fashion show, there may be people that will follow swimming when they otherwise may not have. Plus, it also helps the designer as well because they can market their line as showcasing women wearing their clothes that do not wear a size 00. Also, by having Torres wear his design, swimmers and other athletes might be interested in Charles Nolan’s collection and be influenced to purchase a few pieces from him. It’s a win-win situation for the fashion and athletic industries.
Hope you all are having a great day! 🙂
Best Wishes,
Karen 🙂
0 Comments