Fashion is always fabulous – whether you are working in Fashion PR or you are styling yourself to best represent your own personal brand. It appears that fashion brands are really getting involved with using social media strategically in their campaigns, especially implementing the use of bloggers to get the word across about a particular campaign. Coach is doing exactly this with their “Poppy Project,” which is focused on promoting their Poppy line which is still luxurious, but affordable. It has definitely been a huge success for the Coach fashion brand, and has gotten a lot of attention in terms of engaging with the customers and fans of the brand through various social media sites. It really has given people to express their own creativity while still feeling that their voice and opinion is being recognized by the corporation – as well as giving them part of the spotlight by showcasing their work on their leaderboard site. Very cutting edge! 🙂
In addition, just last year Forbes published an article that discussed how fashion labels need to get on board with social media in communicating, sharing, and giving their audience members a voice in the online fashion community. This was very good suggestions – especially about making sure to go where the audience members are in terms of social media and to be consistent with communication with individuals online – this is absolutely key.
On a personal note, I remember my time as a PR intern in Cape Town, South Africa working for Total Media on their fashion accounts. Even though Facebook was still in its early stages and no one really had even thought of Twitter yet, we were still actively engaged and communicating with others through social media. Fashion bloggers and food critics / bloggers were definitely individuals that we wanted to make sure that we had a good relationship with and made sure that they knew what we were doing in terms of the upcoming fashion and consumer events for our clients. We also utilized our website and the website of our main fashion events to make sure that they were the ultimate hub of information for people to go to about the designers appearing at the fashion week event, where the event was to take place, and updates on media features about fashion week. It was a great learning experience for me both professionally and personally – it really helped me grow to the PR professional and researcher I am today.
Hope you all are having a wonderful day!
Best Wishes,
Karen
0 Comments