Some of the beauty surrounding the University of Louisville where I will be an assistant professor in the fall! CLICK on this picture to travel to Louisville!
Here is what I am reading today:
“Organizations and businesses that don’t plan for crisis will be left behind when the inevitable happens. Thorough crisis plans don’t have to be 50 pages long, but you need to have one. Your organization’s crisis plan should include a social piece in the communications section. Real-time is the fastest way to join the conversation, provide help and information, and direct the messages. Social helps you be your own media. So, how can social media play a positive role in crisis? Here are five social media must-haves in crisis:”
“Search is still tops for finding online businesses, but consumers are relying on real-life recommendations from their friends to actually get them in the door—not on social media.”
“If this were Jeopardy, than the question to the headline would be, “How can I move from marketing experiments in social media to reaping measurable business value?” We used to say that a strategic approach or, most often, a strategic, integrated approach to social media will help companies evolve from tactical, platform-centric use of social media technologies. That remains true enough. But if you want to leapfrog forward, I am convinced that a leadership view of how social media can deliver value across the enterprise is the way to go. ”
“I recently had the opportunity to catch up with Karen Freberg, who just completed a PhD. in Communications at The University of Tennessee and co-authored a ground-breaking study on the personality attributes of social media influencers. This summer Freberg is practically on tour, presenting her studies at several conferences and bringing some much needed research and analysis on influencer personality. Be on the lookout for her—you won’t regret it. In the meantime, have a look after the jump at the first of two parts discussing Freberg’s findings as well as some of her general thoughts on the social media landscape.”
Our presntation this year addresses the question: What do Mark Zuckerberg, CEO of Facebook, and retired U.S. Army General Stanley McChrystal have in common? A Q-sort technique was used to identify audience perceptions of personality characteristics of CEOs and generals, and results indicate more similarities than differences.
CLICK on the above to read more!
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