Social media is definitely becoming a huge part of how we communicate with each other as well as how businesses operate. According to a new study conducted by Netpop Research, it appears that the use of social networking sites has increased 93 percent. The study also found some interesting findings Read more…
Public relations professionals have always used media tracking as part of how they evaluate their coverage for their campaign, event, or crisis communication plan. Whether it is looking at a news paper feature showcasing the CEO and his personality, to a story appearing during a primetime news show, or even Read more…
When we are talking about how corporations are using social media – we think about how they are using it to benefit themselves in terms of promoting their new products to their customers or trying to pitch possible news stories to the media about an event they are sponsoring. However, Read more…
It is that time of year where most students – both undergraduate and graduate – are thinking about graduation and possible internship and job opportunities. Some are thinking about working for a PR agency, while others are looking towards their first academic position at a university. There of course are Read more…
In public relations campaigns, we have to make sure that we communicate our messages effectively and target our audiences with the right strategies. These audiences can range from the media to consumers to even competitors of our client or corporation we are representing. However, one group that we have to Read more…