In just a little less than two weeks, I will be flying to the Netherlands to attend the 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness in Amsterdam. The time difference between Amsterdam and Knoxville is six hours – not too bad. I remember that going to Beijing Read more…
I have noticed that most of my posts in regards to social media and public relations has been focused primarily on the United States. However, to be an effective and proactive PR professional, you have to recognize that there are other audiences to consider – including international publics as well. Read more…
In almost a month, I will be heading to Amsterdam to present my paper for the interactive poster session at the 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness. I am really looking forward to this conference and to see the Netherlands. It is all very exciting! I Read more…
Social media is definitely becoming a huge part of how we communicate with each other as well as how businesses operate. According to a new study conducted by Netpop Research, it appears that the use of social networking sites has increased 93 percent. The study also found some interesting findings Read more…
Over the past several weeks, I have been working on my case study that I will be presenting in the interactive poster session at the Reputation Institute Conference in Amsterdam. The case study will be focusing on Heineken and their campaign “Give yourself a good name.” I am very excited Read more…