Most universities have a web site that shows the latest news involving their students and faculty, as well as key information potential students and their parents need to determine if they would like to attend or not. Some web sites are really great and are used as a recruiting tool. Read more…
Public relations professionals have always used media tracking as part of how they evaluate their coverage for their campaign, event, or crisis communication plan. Whether it is looking at a news paper feature showcasing the CEO and his personality, to a story appearing during a primetime news show, or even Read more…
In public relations, one of the goals in our campaigns is to not only make sure that we reach our audiences effectively, but we find out who are the individuals they are particularly listening to. Whether it is a high profile celebrity endorser or a key opinion leader in the Read more…
Universities across the United States and around the world are using social media in their classrooms. Whether it is for public relations courses or business or even psychology – professors and academics are becoming one with Facebook, Twitter, and YouTube to connect with their students and colleges. Even though we Read more…
This past week, I had the wonderful opportunity to guest lecture in two PR principles classes (thank you Angela and Dr. Hilyard), and one PR Cases class here at Tennessee (thank you Dr. Fall). The topic that I was covering for both classes was in Social Media and Public Relations. Read more…