Social media has not only evolutionized how public relations is being practiced and researched – it has caused a complete and total revolution in both the academic and professional community. Public relations professionals are looking at social media and seeing how it is really changing how we communicate, share, connect, Read more…
One of the areas within public relations and social media that is currently being discussed in various campaigns and research project how to reach some of these third-party endorsers, and who these individuals are. Most of the business community calls these individuals social media influencers. Social media influencers are individuals Read more…
Businesses , government agencies, and professionals are not the only ones getting on board with social media, but the health industry has definitely become a strong social media presence in sharing their insights, knowledge, and actively being engaged with their audience members with social media. The Mayo Clinic just announced Read more…
With social media, we have to be aware that it is not only our friends that are viewing this information, but the entire online community as well. Whether you have a personal blog to Twitter account to Facebook and even a Foursquare – it is key to make sure that Read more…
Recently, there have been some brands that have been lableed as being the ones to look at in terms of best practices in social media – whether it is with Foursquare (Starbucks) to Twitter (Dell and Best Buy) to Facebook (Coca-Cola). However, another brand is showing all of these brands Read more…